Selfridges on firm ground with AFD

Access Floors Distribution Limited has supplied Knauf GIFAfloor for the refurbishment of the world renowned Shoe Galleries located on the second floor of the London flagship store of Selfridges & Co. Selfridges is the Best Department Store in the World 2018, according to a vote at the annual Global Department Store Summit earlier this year. The store demands finishes that are built to withstand the stresses of constant footfall, particularly in busy departments such as women’s shoes.

Selfridges style: Knauf GIFAfloor performance

The Shoe Galleries was redesigned by award winning architect Jamie Fobert, specifying a French Oak floor finish. This is laid in a gentle bespoke pattern throughout the retail display areas. Walkways are distinguished by a distinctive herringbone pattern.

Knauf GIFAfloor was selected as the floor substrate. It has exceptional dimensional stability, load bearing capacity and monolithic properties. These are essential characteristics when using high quality floor finishes such as natural timber and stone. GIFAfloor is a partial access hollow floor system. Power and data services are discreetly routed throughout the department.

The Selfridges & Co refurbishment was carried out by main contractors Heydon and Carr Ltd. To undertake the installation, they turned to raised access flooring experts Lazer Flooring Limited. With over 40 years experience, Lazer Flooring are specialists in access floor systems, including refurbishment works.

Knauf GIFAfloor ex-stock at AFD

Time is of the essence with retail refurbishment projects. Delays can cost millions of pounds in lost sales. The Selfridges project was completed within a short time scale. Availability and delivery of materials was of prime consideration. AFD is the UK’s only stocking distributor of Knauf GIFAfloor, with product available off the shelf in any quantity for immediate delivery. AFD worked in partnership with Lazer Flooring to coordinate product deliveries with the installation schedule. This ensured the project was completed on time, to the client’s entire satisfaction.

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